Test the assumptions behind your enquiry figures
A two-minute self-assessment for Directors and Heads of Marketing at universities
Answer a short set of questions about how your website handles prospective students' questions: out of hours, in other languages, and at the moment they are ready to act. You'll get a score out of 100, a score for each of the three areas below, and a clear view of where enquiries are being lost before they are counted.
You only give your details at the end, to receive your results.
The Enrolment Conversion Score is provided by Julia AI, an AI assistant that answers prospective students' questions on university websites instantly, in any language, at any hour.
What the Enrolment Conversion Score Measures
Always-on responsiveness
Your team replies within office hours. Prospective students ask at midnight, at weekends and in other languages. This measures what happens in between.
Findability & capture
The information is on your website somewhere. This measures whether a student can find fees, entry requirements and course details quickly, and whether your site asks for their details while they are still interested.
Qualification & insight
An enquiry form tells you someone asked. This measures whether you know who they are, what they want and who to follow up first.
Your reports show who enquired. This shows who didn't.
Two minutes. No cost, no obligation, no sign-up to start.
